A major calculus skill is choosing the correct method for a given limit problem. Some limits can be solved immediately by substitution, some require algebraic properties, some require factoring, and some require rationalizing. Good problem-solving means recognizing the structure of the expression before doing extra work. In general, you should first try direct substitution. If it works, you are done. If it gives 0/0, then you need a different method.
This lesson is about strategy rather than a new formula. Rational functions often suggest factoring if substitution fails. Radical expressions often suggest rationalizing. Piecewise functions, graphs, and tables usually require comparing left-hand and right-hand behavior. Learning to choose the simplest correct procedure saves time and reduces mistakes, especially on AP-style questions where efficiency matters.
Make sure to memorize this limit (at least for now)!