Modern presidents rely heavily on communication to exercise influence. Advances in media technology have enabled presidents to address the public directly, bypassing traditional intermediaries. This strategy enhances agenda-setting power and allows presidents to frame issues on their own terms.
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Lesson PreviewLesson 7 of 15 in this unit
2.7 Presidential Communication
Part of Interactions Among Branches of Government in AP® US Government & Politics. Read the opening section, then create a free account for the full interactive lesson, practice, and progress tracking.
In this unit
15 lessons
- 2.1Congress: The Senate and the House of RepresentativesPreview lesson
- 2.2Structures, Powers, and Functions of CongressPreview lesson
- 2.3Congressional BehaviorPreview lesson
- 2.4Roles and Powers of the PresidentPreview lesson
- 2.5Checks on the PresidencyPreview lesson
- 2.6Expansion of Presidential PowerPreview lesson
- 2.7Presidential CommunicationThis lesson
- 2.8The Judicial BranchPreview lesson
- 2.9The Role of the Judicial BranchOpen lesson
- 2.10The Court in ActionOpen lesson
- 2.11Checks on the Judicial BranchOpen lesson
- 2.12The BureaucracyOpen lesson
- 2.13Discretionary and Rulemaking AuthorityOpen lesson
- 2.14Holding the Bureaucracy AccountableOpen lesson
- 2.15Policy and the Branches of GovernmentOpen lesson
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