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5.5 Pan Am: From Airlines to Lifestyle Brand

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Pan American World Airways has reemerged not as an airline but as a lifestyle and fashion brand. In 2022, the company launched the Pan Am AW2022 Collection, marketed as a blend of “fashion and functionality.” Showcased in major retail venues like Starfield Coex Mall in Seoul, it connects the brand’s global legacy to a modern, urban audience. A new lifestyle store located in Seongsu-dong reflects the strategy of aligning Pan Am’s nostalgic image with creative cultural hotspots. The brand’s presence in films like Catch Me If You Can strengthened its glamorous reputation. Today, Pan Am survives as an embodiment of stylish travel, selling an experience rooted in prestige, innovation, and the romantic memory of jet-age exploration.

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