Back to Businesses, Competition, and New Ideas

Lesson PreviewLesson 1 of 8 in this unit

1.1 What Is a Business?

Part of Businesses, Competition, and New Ideas in AP® Business with Personal Finance. Read the opening section, then create a free account for the full interactive lesson, practice, and progress tracking.

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Learning Objectives

In this unit, students will learn to identify how businesses address customers' problems, needs, and wants (1.1.A), and distinguish between value creation and value capture (1.1.B).

In this unit

8 lessons

  1. 1.1What Is a Business?This lesson
  2. 1.2Markets and Competitive AdvantagePreview lesson
  3. 1.3PESTEL Factors and the Business EnvironmentPreview lesson
  4. 1.4How Do Business Ideas Originate?Preview lesson
  5. 1.5VisionPreview lesson
  6. 1.6Business EthicsPreview lesson
  7. 1.7Organization, Roles, and ResponsibilitiesPreview lesson
  8. 1.8Supply ChainsPreview lesson

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