Back to Collecting Data

Lesson PreviewLesson 5 of 7 in this unit

3.5 Introduction to Experimental Design

Part of Collecting Data in AP® Statistics. Read the opening section, then create a free account for the full interactive lesson, practice, and progress tracking.

Why Experiments > Observational Studies

The key advantage of experiments: They allow us to establish causation.

Why? In an experiment, researchers control who gets which treatment — this removes confounding.

Experimental unit Treatment Factor Level

Example: To test whether a new drug lowers blood pressure:

  • Factor: type of treatment
  • Levels: new drug vs. placebo
  • Response variable: blood pressure change
  • Experimental units: patients

Continue the full lesson in Stellar

Create a free account to unlock the remaining sections, checkpoints, course practice, and progress tracking for AP® Statistics.