Back to Marketing

Lesson PreviewLesson 2 of 7 in this unit

2.2 Consumer Behavior

Part of Marketing in AP® Business with Personal Finance. Read the opening section, then create a free account for the full interactive lesson, practice, and progress tracking.

Start free

Learning Objectives

Explain why and how consumers make buying decisions, how legal and technological factors influence these decisions, and how marketers use psychological principles to encourage purchases.

In this unit

7 lessons

  1. 2.1Marketing to CustomersPreview lesson
  2. 2.2Consumer BehaviorThis lesson
  3. 2.3Market ResearchPreview lesson
  4. 2.4ProductPreview lesson
  5. 2.5PricePreview lesson
  6. 2.6Place and ChannelsPreview lesson
  7. 2.7Promotion and Marketing CommunicationsPreview lesson

Continue the full lesson in Stellar

Create a free account to unlock the remaining sections, checkpoints, course practice, and progress tracking for AP® Business with Personal Finance.

Start free