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Lesson PreviewLesson 4 of 7 in this unit

2.4 Product

Part of Marketing in AP® Business with Personal Finance. Read the opening section, then create a free account for the full interactive lesson, practice, and progress tracking.

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Learning Objectives

Understand how businesses develop new products, create strong brands, and adapt their marketing strategies as products move through their life cycle.

In this unit

7 lessons

  1. 2.1Marketing to CustomersPreview lesson
  2. 2.2Consumer BehaviorPreview lesson
  3. 2.3Market ResearchPreview lesson
  4. 2.4ProductThis lesson
  5. 2.5PricePreview lesson
  6. 2.6Place and ChannelsPreview lesson
  7. 2.7Promotion and Marketing CommunicationsPreview lesson

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