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Lesson PreviewLesson 3 of 7 in this unit

2.3 Market Research

Part of Marketing in AP® Business with Personal Finance. Read the opening section, then create a free account for the full interactive lesson, practice, and progress tracking.

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Learning Objectives

Explain why businesses conduct market research, how they gather and interpret data, and how they use it to make decisions.

In this unit

7 lessons

  1. 2.1Marketing to CustomersPreview lesson
  2. 2.2Consumer BehaviorPreview lesson
  3. 2.3Market ResearchThis lesson
  4. 2.4ProductPreview lesson
  5. 2.5PricePreview lesson
  6. 2.6Place and ChannelsPreview lesson
  7. 2.7Promotion and Marketing CommunicationsPreview lesson

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