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Lesson PreviewLesson 7 of 7 in this unit

2.7 Promotion and Marketing Communications

Part of Marketing in AP® Business with Personal Finance. Read the opening section, then create a free account for the full interactive lesson, practice, and progress tracking.

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Learning Objectives

Understand how businesses use marketing campaigns and tools to communicate with customers-and how digital marketing has changed the game.

In this unit

7 lessons

  1. 2.1Marketing to CustomersPreview lesson
  2. 2.2Consumer BehaviorPreview lesson
  3. 2.3Market ResearchPreview lesson
  4. 2.4ProductPreview lesson
  5. 2.5PricePreview lesson
  6. 2.6Place and ChannelsPreview lesson
  7. 2.7Promotion and Marketing CommunicationsThis lesson

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