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Lesson PreviewLesson 1 of 7 in this unit

2.1 Marketing to Customers

Part of Marketing in AP® Business with Personal Finance. Read the opening section, then create a free account for the full interactive lesson, practice, and progress tracking.

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Learning Objectives

Understand how and why businesses collect customer data, how they use it to segment markets and build customer relationships, and what risks may come from collecting this data.

In this unit

7 lessons

  1. 2.1Marketing to CustomersThis lesson
  2. 2.2Consumer BehaviorPreview lesson
  3. 2.3Market ResearchPreview lesson
  4. 2.4ProductPreview lesson
  5. 2.5PricePreview lesson
  6. 2.6Place and ChannelsPreview lesson
  7. 2.7Promotion and Marketing CommunicationsPreview lesson

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